Sneaker B33 NFC Dior

Christian Dior Couture is offering a pair of sneakers called B33, equipped with an NFC chip. Placed under the front sole of the right foot, this chip enables access to a platform to obtain a digital certificate of authenticity, as well as other “exclusive services”.

This pair of sneakers celebrates the brand’s spirit of innovation, and uses NFC technology with an encrypted digital key.

Only 470 available worldwide. Sneakers designed by British stylist Kim Jones.

Men Fall 2023 collection.